Mata Wellbeing

View Original

Buccal Facial: A Non-Surgical Technique for a Sculpted Face

The Buccal Facial has taken the world by storm and thanks to celebrities like Jennifer Lopez, Kristen Bell, and Meghan Markle the treatment is becoming an increasing popular alternative to non-surgical facelifts. The Buccal facial also known as intra-oral massage has gained popularity due to the impressive benefits for the skin and the overall health of the face.

But what is all the fuss about?

Buccal massage is not something new. The technique traditionally applied by osteopaths and remedial therapists, uses the fingers to apply gentle pressure and specific movements to reduce tension in the jaw and specific muscles, including the masseter, cheeks, lips, and tendons of the temporalis, upper palate, and pterygoids. Unlike other facial massages that focus on the surface of the skin, buccal massage works deeper into the facial muscles' tissues, ligaments, and fascia. By releasing tension in the biting muscles, buccal massage can provide an instant lift, improve skin texture and even soften wrinkles and lines, resulting in a more youthful appearance, while simultaneously improving lymphatic drainage and circulation.

The aesthetics industry has adapted the technique to include a holistic mind, body and skin approach, an approach that really resonates with the philosophy here at Mata Wellbeing.

 Here are some reasons why you should incorporate a Buccal Massage into your next facial treatment.

Reduces tension and stress in the face

A buccal massage can help to release tension and stress in the muscles of the face that pull the face inwards and downwards. This technique results in an instant lift and sculpting effect which can lead to a more relaxed and rejuvenated appearance.

Improves circulation

By massaging the cheeks and muscles around the mouth, blood flow is increased, which can help to bring more oxygen and nutrients to the skin.  

Stimulates collagen production

Collagen is a protein that is important for keeping skin firm and elastic. Massaging the face and deeper underlying structures can help to stimulate the production of collagen, leading to a more youthful-looking complexion.

 Relieves jaw tension and pain

A buccal massage can help to relieve jaw pain and tension by loosening tight muscles in the jaw and around the mouth. While for some it may feel tender for the most part it is a deeply relieving sensation that will leave your mouth and jaw feeling roomy and relaxed.

 Improves facial symmetry

By manipulating the muscles in the cheeks and around the mouth, a buccal massage can help to improve facial symmetry and restore a more balanced and relaxed appearance.

 Softens and reduces fine lines and wrinkles

The treatment focuses on softening the dynamic lines of the face, primarily caused by emotions and facial expressions. This can have a tremendous benefit to overall wellbeing, both physical and mental.

Somatic benefits

Due to the nature of particular techniques, such as the incorporation of lymphatic stimulation, breath work, and light osteopathic manipulation, buccal treatments and face sculpting often promote physical health and well-being, and may also have mental or emotional benefits as well.


Frequently Asked Questions About Buccal Massage

What are the advantages of a Buccal massage?

A Buccal massage provides a number of benefits, including:

  • Revitalizing the lower face

  • Easing tight muscles in the jaw

  • Toning and shaping the lower face

  • Enhancing the complexion

  • Reducing puffiness in the cheeks and lower face

  • Improving the jawline

  • Softening lines on the lower face and lips

  • Alleviating TMJ pain

  • Relieving headaches and migraines caused by clenching

  • Stimulating healthy lymph drainage of the face

  • Supporting the healthy detoxification of the facial area

  • Improving circulation to the face for a radiant glow

How many sessions are typically needed?

For optimal results, it is recommended to undergo a series of six to eight weekly treatments, followed by a monthly maintenance treatment. While results can be seen after the first session, the difference becomes more noticeable after the third or fourth session due to cumulative effects.

How does a Buccal massage work?

The Buccal massage technique works on both the inside and outside of the face simultaneously. This approach allows the massage therapist to access deeper layers of muscle tissue and ligaments. The specific movements of the massage stimulate and retrain the muscles to promote a lifting effect on the face and improve muscle memory and condition. This technique helps to relax tension in both deep and surface areas of the muscles, encouraging a more natural facial posture.

Tight muscles can limit healthy blood flow and decrease the nutrients and oxygen that feed and support the muscles. Tightness can also impede the detoxification process, leading to puffiness, drooping, sagging, and a dull complexion. Buccal facial massage can help alleviate these symptoms by improving lymph flow and reducing puffy eyes, dark circles, and sagging skin.

When can I expect to see results?

Typically, you can start to notice results after your initial visit, although the changes become more prominent after your third or fourth treatment due to the cumulative nature of the therapy.

Can Buccal massage help alleviate TMJ pain?

TMJ pain can be exacerbated by muscle tension from teeth clenching, grinding, or chewing. A Buccal massage is an effective method for relaxing and promoting healthy muscle function in the jaw region, resulting in relief of TMJ pain.

Are there any contraindications or individuals who should avoid Buccal massage?

Individuals with the following conditions should avoid Buccal Massage:

  • Pregnancy

  • Thyroid Issues

  • Cancer

  • Local infection or irritation

  • Acne

  • Rosacea

  • Lymphatic Issues

  • Cold sore outbreak

  • Bleeding Gums


Buccal massage offers an effective holistic mind, body, and skin approach, promoting physical health and well-being and can also have mental or emotional benefits. Incorporating a Buccal Massage into your next facial treatment is a great way to improve the health and appearance of your skin.

Learn more about our Signature Buccal Massage treatment.